The nature of having a small business means that you spend a lot of time trying to build close relationships with customers which involves a huge amount of trust. To that end, I spend a great deal of time and money choosing and stocking products that are both high quality and value for money. I have a fair amount of trial stock here that will never be for sale at Cavallo Lusso. The quality is just not up to the standard I want for my customers. I trial all the technical clothing to make sure it really lives up to the promises from the suppliers so that you know you’re buying quality.
Unfortunately, Black Friday can feel like a huge burden for small businesses. I stand by the prices of the clothing I stock. I try and choose a cross section of products that are accessible for my customers. However, this means I don’t have the margins to reduce the prices further as the prices are fair to begin with. Items go into the sale when I have run out of some sizes and much of the clothing in our sale is below the price I paid for it That’s just how it goes when the stock is nearing its end.
When you buy from me, and many other small businesses, you get that personal touch. If you email me with a question at 10pm, I’ll respond. If you ask for a specific type of clothing, I’ll spend the time trying to source what you need. I do genuinely care that your shopping experience is the best it can be. Plus, when you spend with me, you should know how much it is appreciated and how grateful I am to you. I am very lucky to have such lovely customers.
There won’t be special Black Friday deals this year at Cavallo Lusso. The sale page is live with big reductions on the end of lines. Plus, for a discount, you can always sign up to our newsletter. Once you do, you’ll get an email with a voucher code for 15% off your first order.
It’s been a tough year for many independent retailers this year so thank you so much for supporting my small business. I am hugely grateful everyday for your orders and the trust you put in my small business. Have a great week,
Emily xx