My most commonly asked question!
Cavallo Lusso means “Luxury Horse” but why Cavallo Lusso…..?
Well firstly, I love all things Italian. I first visited Italy when I was an impressionable 14 year old and was utterly mesmerised by the glamorous people, the delicious pizza, ice cream, coffee (yes, my coffee habit started young!) and the beautiful architecture.
I also became obsessed with the language. It’s just so beautiful. Added to which, I realised that I hated the fact I couldn’t understand what all these gorgeous people were talking about! Very annoying. So started my love affair with Italy.
I decided there and then that I would one day live in Italy and speak Italian like a local! After my A levels, I set off to Rome and lived there for a year looking after two gorgeous children (one of whom is now an architect, goodness, I’m so old!) and did indeed pass for an Italian, my claim to fame!
So, when I was thinking about starting a business, the pressure was on to think of a name.
Many, many suggestions were offered but nothing was quite right. Then one night a friend decided to brainstorm names for me. He started by focusing on all that was important to me. Of course, we tried to get Daisy the dog into the name but it didn’t quite work……too cutesy, too young, too obvious. We discussed the brand I was looking to portray. I wanted something sophisticated, beautiful, elegant.
So my lovely friend pulled up google translate and made some suggestions. Cavallo Lusso just stood out to me. I loved the way it sounded but also how it looked on a page. Now Cavallo Lusso isn’t perfectly grammatically correct, however, the correct Italian would be tricky for us Brits to say (and even Cavallo Lusso is tricky for some!), but I loved it. It said everything I wanted it to and so Cavallo Lusso was born.
I love that the name was a collaboration. The only way this business works is with the help and support of all my friends and family. It just wouldn’t be possible without them and that support all started with the name.
I’d love to hear how you came up with your business name. Comment below!
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